HOMEBASE DATA REPORTS

Main Street Health Report

Each month, we report on key trends in small business data—like how weather, the economy, and seasonality impact owners and managers across America.

June 2025 REPORT

Main Street rebounds modestly as summer heats up, but caution lingers

Key findings:

  • Labor activity accelerated in June with both employees working and hours worked up +1.8%, but gains remained softer than in previous years, suggesting a measured recovery into the summer season.
  • The Midwest and Northeast posted the strongest regional gains in employee activity, while the Southwest lagged. The Southeast and West showed slight staffing increases despite fewer open businesses, indicating continued regional divergence.
  • Seasonal industries led job growth again: Entertainment employment jumped +25% from May and remained the strongest sector year-to-date. Personal services (e.g., beauty, caregiving, repair) contributed to gains, but growth was slower than in 2024.

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Workforce engagement and employee activity held steady in April, following seasonal hiring trends seen in past years.

Workforce engagement held steady, Entertainment and Home & Repair led hiring, and Midwest/Northeast saw business growth. Wages rose modestly as labor costs increased.

Employee activity rose above previous years, with strong growth in Entertainment and Home & Repair. Midwest and Northeast led regional gains. Wages stabilized, with retail seeing a slight boost.

Employee activity dipped slightly, while retail and caregiving saw holiday boosts. Wages increased modestly. Turnover and hiring dropped as SMBs maintained steady rosters through season’s end.

Retail and Food & Drink drove wage growth. Holiday staffing drove upticks in hiring and turnover. Beauty & Wellness and Medical & Veterinary led industry growth amid Southeast’s rebound.

Employee activity slowed across most regions. Hurricanes hurt the Southeast, while Entertainment saw a sharper decline than usual. Hospitality posted a small gain. Wages and rosters stayed flat.

Workforce activity softened but was stronger than last year. Midwest and Northeast experienced weather-related dips. Hourly wages rose steadily, while hiring and turnover flattened after August.

Employee activity and hours worked declined across all regions. Entertainment saw the sharpest drop as schools reopened. Meanwhile, wages rose across all sectors, driving up labor costs.

Employee activity hit a three-year low, with the Southwest hardest hit. Entertainment and Hospitality performed best among slowing industries.