The biggest shopping day for shopping small, Small Business Saturday, is around the corner on November 26. Last year, consumers spent $16.2 billion at small businesses, and this year’s Shop Small campaign is expected to break spending records.
The small business shopping holiday began in 2010 on the Saturday following Thanksgiving, as a marketing and promotional event for American Express, the credit card and merchant service provider. Their goal was to encourage shoppers to take advantage of rewards offered by American Express for spending money at small businesses. This, in turn, would lead to greater adoption of American Express cards and services. The promotion worked.
Everybody appreciates a personal message, so if you have the time, be sure to personalize your Small Business Saturday communication to reflect what’s special about your small business.
Last, don’t hesitate to make your Small Business Saturday stand out with a great promotional idea. While discounts are always appreciated by customers, so are cool contests, giveaways, events, or even cross-promotional partnerships with neighboring small businesses.
With the dedication of the small business community and the support of customers who love local, and even the federal and local governments, Small Business Saturday is a day everyone can celebrate all things local. Don’t forget to take a moment to thank yourself and appreciate all the uniqueness, character, and support you bring to your community.