Considering hosting a Super Bowl part at your restaurant for the first time, or looking to improve your party from last year? Super Bowl 50 takes place on February 7, 2016 at 3p.m. in Santa Clara, CA. Want to make it a big day? Start planning now. Here are some tips for throwing great playoffs and Super Bowl parties at your restaurant or bar.
- Get started early
With playoffs already underway, you have just under a month until Super Bowl to make sure people choose your venue. Use the remainder of the playoff season as both a trial and promotional period. This will allow you to get an idea of what will be required of you and your team on the Big Day.
Don’t forget to start updating your social media profiles. Utilize the Yelp business page features to revise business hours and event information for people who are thinking about coming to your venue. Another suggestion, incorporate catchy hashtags into your social media campaigns to create excitement around your hosted events, think #touchdowntuesday. Lastly, post sneak peak photos to your business Instagram account.
Pro tip: Put promotional flyers on your tables and at your door leading up to your big celebration. Allow for early reservations for the best seat in the house.
- Plan your game day menu
Some interesting stats from Fox Sports in case you think food isn’t going to be a big deal. Super Bowl is the 2nd biggest day of the year for food consumption, behind Thanksgiving. 4,000 tons of popcorn, 1.23 billion wings, and 8 million lbs of guacamole will be consumed. Snacks and fingerfoods will be the most popular items so add your unique twist, spicy bacon guacamole anyone?
You’ll also want to serve low cost food items that have high margins, hot dogs and hamburgers, for example. Pastas and sauces are another option as each can be precooked and simply boiled to order. These menu options can accompany other simple dishes that can be easily prepared and served.
Pro tip: Pre-measure ingredients before food service begins to keep you kitchen times (and food costs) down on the busy day
- Expand your services
Super Bowl Sunday is also one of the biggest delivery days. Nielsen reported a 35% increase in pizza deliveries back in 2012. Do you have a delivery plan set up? Consider bigger sizes and catering options. If you don’t currently offer delivery, you can partner with services like Caviar and DoorDash. Setup the service now and promote your new delivery options so customers know who to call come Game Day.
- Prepare your team for a busy day
Lastly, make sure you’re appropriately staffed on Game Day. Implement a deadline for time off requests from your team this week. You can also use the free scheduling software of Homebase to budget your labor costs and plan your shifts against a higher sales volume.
What other ways are you preparing for Super Bowl 50 in your city? Tweet @joinhomebase, to find useful tips and other owners in the local business community. We’re looking forward to hearing from you!