Come againβthe pickle jar theory? No, you havenβt gotten lost. This article is relevant to your small business time management approach, we swear.Weβre taking a look at exactly what this theory is, why the pickle jar theory is important for small businesses, and how to apply the pickle jar theory in your time management. (Meet you back here if you need to run to the fridge for a snack first!)
What is the pickle jar theory, and what is it for?
The pickle jar theory is a time management technique to help prioritize your tasks and responsibilities in a repeatable order that increases efficiencies. Created by Jeremy Wright in 2002, the pickle jar theory (also called the βbucket of rocksβ theory or the βjar of lifeβ theory) begins with the premise that your time is finite and needs to be used strategically. The theory gives a set order to your tasks that you follow every day, while visualizing the analogy of an empty pickle jar. Think of an empty jar of pickles as representing a typical day stretching out in front of you. Then picture the following elements, which need to go into your empty jar every day:
- Sand: phone calls, emails, social media, less necessary meetings
- Pebbles: somewhat urgent jobs in your calendar that have flexible timing
- Rocks: your most important tasks with negative consequences if you failed to complete them
- Water: your rest, or βoffβ time
The pickle jar theory in practice
Now imagine filling your empty jar with various quantities of rocks, pebbles, sand, and water. The idea is that you should always start with your rocks (high-priority tasks), followed by your pebbles (medium-priority tasks), and then your sand (low-priority tasks). Finish off by filling the jar with water (βoffβ time).Β If you start with the water or sand, very few of the pebbles or large rocks will fit. And if you try to put in large rocks only, theyβll break the jar. But if you stick to the order of descending priority levels, youβre more likely to reach your highest productivity level and less likely to burn out. The pickle jar theory can benefit anyone with a busy schedule. However, itβs especially useful to small business owners and managers who need to know the amount and size of tasks that can be realistically done in a day.Β
Rules for how to apply the pickle jar theoryΒ
The pickle jar theory is just thatβa theory. It only works for you and your small business if you put it into practice consistently and properly. Apply the pickle jar theory effectively by sticking to these guiding rules:Β
Accurately define your highest priorities
When designating your high-priority tasks (rocks), make sure you understand which of your tasks contribute to your big-picture goals the most. Ask yourself which ones will have the most significant effect on your business, and be honest.Β
Save distractions for the end
Your high-focus hours are precious. Itβs essential to start your day without any distractions (pebbles), or youβll waste your brain power on shallow tasks. Sure, itβs natural to respond to something that instantly grabs your attention like an email coming in or a coworker walking by. But all these little unplanned productivity-killers add up by the end of the day.
Avoid multitasking as much as you can
We knowβit's easier said than done. But multitasking is proven to decrease your productivity. Try your best not to procrastinate and stay focused on one thing at a time.
Donβt forget to delegate
Delegate smaller tasks to your team members rather than taking on everything yourself. It might take a bit of extra training at the start. But in the long run? It gives you more focus for your more mentally consuming tasks.
Keep an eye on quality, not just quantity
Highly productive people donβt fixate on the quantity of tasks accomplished, but on the quality of their work. If you find youβre accomplishing fewer tasks in a day, recognize that theyβre more important ones.
Give yourself time to recharge
A healthy work-life balance isnβt just βniceβ to have. Respecting personal time and pursuing other interests helps you feel recharged and eager to get back to work, boosting your overall productivity.Β
Advantages of the pickle jar theory for small businessesΒ
Using the pickle jar theory in your time management approach has real benefits for your small business. By using the pickle jar theory over time, you can:
Make prioritizing easier
The pickle jar theory helps you see the urgency of your tasks more clearly. By keeping the bigger picture top of mind when planning your day, itβs easier to filter out whatβs important and whatβs not.
Organize your days more effectively
With better insight into how much time youβre spending on different kinds of activities, you can make more accurate work-time estimates. With a well-designed, organized workday, youβll know with more confidence when you should switch from one thing to the next.
Prevent multitasking
Doing several things simultaneously, rather than giving a single task your undivided attention, can reduce productivity by up to 40%. Youβll not only sharpen your focus if you avoid multitasking, youβll also feel less overwhelmed and make less mistakes.
Overcome procrastination
When you set a goal for yourself to dedicate a set amount of time (sometimes called a βpower hourβ) to a high-focus task, followed by a break or a low-focus task, youβre much more likely to stay alert and follow through on your intention.
How to apply the pickle jar theoryΒ
For your small business, there are further ways this concept can help you look at your teamβs time management a bit differently. As you go about implementing the pickle jar theory for the first time, consider these related concepts:
Time blocking
Time blockingβa great way to apply the pickle jar theoryβis a useful time management method where you divide your day into blocks of time. Each block is dedicated to a specific task or group of tasks, and only those specific tasks. At the end of a workday, review any tasks you didnβt finish, plus any new ones that have come in, and adjust your upcoming time blocks accordingly.
Time tracking
Going hand-in-hand with time blocking is time tracking. If youβve never tracked work hours before, you might not even be aware of just how much time is actually being wasted. One study found that over 50 million hours of productivity are lost in the US every day because of unrecorded work activities. Thereβs a reason successful companies with hourly workers use employee time trackingβkeeping track of the time spent on individual projects or tasks. Being informed about where your minutes and hours go is crucial in making any kind of work plan. With a better understanding of how time is being used, the scheduling improvements you need to make become much more apparent.
Manage your teamβs pickle jar with HomebaseΒ
This is where time tracking apps like Homebase can make all the difference. Homebaseβs time clock app is the number one solution for small business time tracking. From tracking employee work hours to optimizing your labor costs, Homebaseβs all-in-one employee management solution makes managing your employeesβ time a breeze.The best parts?
- Time track accurately with a small business time clock that can be used on most iOS, Android, and POS devices.
- Compare your time tracking with your employee schedules and labor forecasts in just a few clicks, so you know your labor costs are on track.
- Weβll automate your payroll processes. Now that time youβve tracked can easily turn into money in your employeesβ pockets.
- Share the latest time-tracking updates with your team using our in-app team communication features.
- Compliance has never been easier with features that help you stay compliant with state and federal labor laws. And donβt worry, our pros are here to guide you along the way.
Need help with time management? Get Homebase, and start optimizing your time with top-rated scheduling, time clocks, messaging, payroll, HR, and more. Get started for free

Kerry McCreadie is the Senior Manager of Organic Growth at Homebase, leading SEO and content strategy for small businesses with hourly teams. With over 10 years of experience, Kerry has developed hundreds of templates and resources for business owners. They've run an arts and culture nonprofit for over a decade and operated their own photography business, bringing hands-on small business understanding to everything they create.

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