To celebrate the recent International Small Business Day, Google launched the Google for Small Business portal that provides business owners with suggestions on which of its products to use. 

The website, which was announced at the Grow with Google Learning Center in New York City, asks you to input a bit of information about your business. Then, Google provides tailored suggestions on which of its tools would be best to improve your specific business and reach your goals.

Google for Small Business is part of the Grow with Google initiative, which offers training, free tools, and events to promote career and business improvement. 

“Over the years, we’ve built a range of tools to help these businesses use the web to grow and thrive,” Google’s Global Product Director of Small Business Ads Kim Spalding said in a press release. “In 2018, our Search and Advertising tools helped create $335 billion in economic activity for millions of businesses, website publishers, and nonprofits across the United States. These tools make it easier for small business owners to find and connect with customers and run their businesses.”

While the Google-made tool sticks to Google products in their suggestions for your business, it is a great way to learn simple ways to make your venture shine. Here is a breakdown of how the new website works and how it can help you promote your business. 

Personalized plans 

You’ll be prompted to answer a few questions about your business when you visit Google for Small Business, such as: 

  • What is the name of your business?
  • What are your specific goals?
  • Where do you primarily serve customers? 

Your results will then be gathered and a step-by-step plan complete with the top product recommendations tailored to you and your specific goals will be presented. 

For example, if your goal is to stand out online, the service may suggest you take the following steps: 

  1. Engage with customers on Google by connecting with them through the Google My Business app. 
  2. Utilize Google Ads to create ad campaigns and reach more customers who are using Google Search and Google Maps to find businesses like yours. 
  3. Create a YouTube channel to reach a new customer base. 

Other options you can select besides standing out online are “reach more customers,” and “work more efficiently,” and other tools that may be offered based on your answers include G Suite and Google Analytics. 

Workshop events 

The “In-person training” tab on the website informs you of Grow with Google workshops that will be taking place in your area. The workshops are events that will teach you how to get the most out of your business’s online presence. 

To find events in your area, simply input your city and state into the “find a Google training near you” section of the page. Below the search bar, you should see a couple of events that are located near you already. You also have the option to get more details and RSVP to a workshop you would like to attend.  

Small business content 

Click on the “Latest updates” tab on the site to find a page full of relevant content surrounding small business owners and how Google has helped them thrive. 

Top stories on the front page include a feature on a female-owned ice cream company, a write-up on Google My Business features, and a piece by Google CEO Sundar Pichai about helping businesses across the country. 

All in all, the new tool is beneficial for new business owners who may be just starting their online presence or want to grow it but aren’t quite sure where to start. It’s also a great way to stay up to date on new technology and strategies that Google has to offer. Click here to explore the site and see how it can help you. 

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