How to train beauty and wellness service employees the right way

Employee training and development are essential aspects of any successful company. Beauty and wellness new hires are no exception! In this industry, you need your staff to have specific skills that will help them get the job done right (the first time), whether it’s styling hair or offering personal fitness training. 

However, building this kind of team requires an efficient employee training program. It’s important to note that the training method you use will directly impact your company’s bottom line. Their knowledge and skills will not only improve customer service but will also help you achieve your business goals. 

You want long-term results, not short-term success and a skills gap. Remember that investing in your employees means an investment into your company’s success. So, instead of winging it on your new team member’s first day, you should create an employee learning plan. 

The benefits of employee training 

According to the North America Mercer Turnover Survey, the average U.S. turnover rate is 22% and the cost of hiring a new employee can cost an average of almost $1,300 a year per employee. Fortunately, an effective employee training program can help reduce turnover, which leads to lower onboarding expenses.

An ongoing training program, whether it’s web-based training or in-person, offers countless advantages for your employees, you, and your valued customers. Here are a few benefits:

  • Sharpens employees skills so they can perform the job better
  • Ensures that your workers feel appreciated and valued 
  • Increases employee retention rates 
  • Builds your company’s reputation for higher-quality service
  • Allows your business to stay up-to-date on the latest trends, products, or technology

Training beauty and wellness service employees

1. Determine and explain the requirements 

Before you dive into training your employees, you’ll need to take some time to figure out what their specific jobs will require of them. For example, if they’ll be working as a personal trainer, they will need to be patient, physically fit, and have interpersonal communication skills to encourage their clients during workouts. These things, along with other housekeeping items, should be clearly outlined for each new hire. 

Make an impression on the first day by being organized and engaging with your new employee. Show them around, introduce them to their coworkers, and explain breaks and other company-specific rules. 

Discuss the first-day necessities such as, who they report to, their day-to-day responsibilities, dress code, payment schedule, how to greet customers on the phone and in person, etc. And, of course, be sure to encourage them to ask questions along the way. 

2. Develop and distribute training materials 

Don’t spend all day talking their ear off and expect them to retain all the information you just spewed at them. Make sure to give them an employee handbook or some sort of documentation they can take with them to review later. 

When developing these materials, include space for hands-on activities, in-person guidance, and independent online learning activities to accommodate different learning styles. The most effective training program combines a variety of methods. 

And lastly, ensure that both the online employee training and hands-on training gradually increase in difficulty and responsibility level.

3. Conduct employee training and give feedback 

Once you ensure that your new hire understands the end goals of their training sessions, you’re ready to conduct the actual training or hand the training off to another employee. 

Whether you’re using a lecture-style method or an e-learning program, you’ll want to introduce the topics you’re going to cover for the day, define them more in-depth, and then summarize what they should have learned at the end. 

It’s also good to give them a chance for some hands-on experience at some point during the session. You should also test them frequently, as this can help them retain information better.

It can also be beneficial to ask other long-term employees for help in cross-training your newbie. This way, they’ll understand how to perform tasks outside their job description, which increases flexibility and efficiency for them and the company as a whole. 

Finally, you’ll want to make time for offering feedback. This is a designated time when you can ask your new hire to comment on the training, and you can tell them how you think they’re doing. This type of open communication will help both you and your new employee improve your performance. 


Discovering top talent is just a small piece of the giant hiring process puzzle. Your brand-new stylist, masseuse, or fitness instructor’s learning and development depend on the effectiveness of your company’s training and development programs. Are you struggling to find quality employees to join your team? 

At Homebase, our automated onboarding system takes the hassle out of hiring, allowing you to track all job applicants in a single location, screen candidates, communicate and schedule interviews. Sign up for Homebase today!

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