Rebuilding after forced closures due to the coronavirus pandemic can be a scary experience for small business owners. No one is sure what consumer behavior will look like in the near future. And while it’s exciting to be able to bring your staff back to work, you’ll need to know how to manage labor costs responsibly to avoid any future layoffs.
It’s no secret that annual payroll costs are the majority of a business owner’s expenses—and costs are only rising. Still, your long-term labor cost reduction strategy doesn’t have to include letting anyone go.
Here are a few tips on how to manage labor costs and boost employee productivity at the same time. In this article you’ll hear from experts on finance and labor cost management. These experts include Homebase’s VP of Sales and Service and CFO. You’ll also hear perspective from a small business owner just like you.
Know your true labor cost
In order to determine how to manage labor costs, paint an accurate picture of what you’re spending on each employee. The true labor cost includes more than just their hourly wages. This is called your labor burden rate.
Extra payments like payroll taxes and benefits can add 12-20% on top of the gross wages. Be sure to calculate the true amount, it’s important!
To calculate the burden rate of an employee, add up the annual salary or total wages paid in a year, any bonuses or overtime payments, payroll taxes, and benefits like health insurance, paid vacation time and 401(k). Understanding your burden rate can help you make more informed labor cost decisions.
Homebase VP of Sales and Service Luke Wilson highlighted how important it is to know in real time exactly what you’re spending on each employee so you can make changes to avoid spending extra money.
“I think a lot of people do not know when their employees are into overtime,” Wilson said. “A lot of people find out they had five employees in overtime that week when they’re doing payroll, not in real time.”
Understand the cost of new operations
It’s no secret the world has drastically changed due to the coronavirus pandemic—and businesses all over the world are reflecting that change by pivoting or trying new operation tactics and implementing more stringent health and safety strategies.
With new operations and strategies come updated labor costs and staffing level needs for your business. Pay close attention to how much you could potentially be paying for your new changes and determine if the project profit is worth the increase in cost.
Speaking of overtime, a great way to eliminate it is to get a clear scheduling process in place. Not only will you have a more regular look at the work weeks ahead, your employees will know ahead of time what their shifts will be and can plan accordingly, and you’ll be able to avoid any surprise overtime shifts.
Even better, utilize a software like Homebase to do the hard work for you. With Homebase you can create work schedules in minutes with our easy templates, and you’ll be able to forecast your labor costs to schedule smarter.
The Homebase app takes overtime avoidance a step further by automatically calculating overtime hours for you and alerting you when an employee is about to hit overtime so you can save money on labor costs. This way you can forecast labor costs right there from the app.
Enforce time clock compliance
It’s more important than ever to ensure the hours you scheduled for an employee match up with the schedule you created in order to prevent early clock-ins or overtime payments. If overtime is needed, but it’s unplanned, make sure that the extra time worked requires manager approval or override.
The Homebase free time clock app can help enforce this as well. The feature helps you save money by preventing employees from clocking in early and automatically clocking them out when they forget. This means that every week the hours you scheduled equal the hours worked by your employees, and you won’t encounter any expensive surprises.
Reduce voluntary benefits
No one wants to be the employer who takes away provided benefits, but if reducing small amounts here and there can increase your team’s job security and leave the door open to hire new employees—like the extra staff needed for new operations—the sacrifice may be worth it.
Homebase CFO Jason Liu said it’s important to rethink what you’re spending on each employee when determining how to manage labor costs, at least for right now.
“Revisit your budget in the new world,” Liu said. “Be conservative, there’s a lot of uncertainty.”
Part of the labor burden for each employee includes your benefit package. Take a look at what you’re offering and determine if you can cut back anywhere.
Reducing your spend in the bucket of benefits doesn’t mean you have to stop offering them. Make adjustments where you can, such as increasing the employee’s deductible slightly or converting pension plans to profit-sharing plans.
Whatever you change, change it across your entire team—and make sure everyone is aware. Trying to hide the alterations from your employees will lower morale, but transparency will keep everyone informed and on the same page.
“After you make changes, be transparent to your employees about what you’re doing and why,” Liu said.
Know your customer tolerance
Your consumer base most likely has an expectation on how long they’re willing to wait to be greeted or served. Know this expectation, and work around it.
This awareness could make you realize that you may not need to schedule as many people on one shift. You may also realize your employees can get other work completed instead of spending their energy on customers.
Wilson said knowing that customer expectation and tolerance means your team can be productive while satisfying consumer needs.
“What’s the tolerance the customer will give you?” Wilson said. “If you look at the automobile business, if someone walks into a showroom and doesn’t get greeted, they’ll turn around and walk out because they feel snubbed. It’s because everyone is with someone else.
“But instead of having 20 salespeople, you have 10 salespeople and maybe two greeters. Or an active receptionist who focuses solely on the incoming customers for the front showroom. Then he or she can say hi, get them some coffee, let them know it’s going to take about 15 to 20 minutes to speak to a salesperson. One thing I’ve learned is if they know what to expect, they’ll be patient.”
Consider a commission-based pay structure
One strategy on how to manage labor costs is to tie employee wages into revenue they brought into the business. Your employees may prefer a commission rate and lower base pay if the end result is more money.
Marnie Gaston, owner of Gaston Wrecker Service & Storage, pays her tow truck drivers 25% of every service ticket they complete. She said her employees are more productive and appreciate the opportunity to make essentially as much money as they want.
“It’s easier for me to just pay my drivers 25% of the total ticket,” Gaston said. “Plus without a base salary, they work harder and take pride in the fact that they are truly earning every commission they make.”
As previously mentioned, be transparent with your employees about any changes you decide to make to your business. Whether you’re switching to commission, reducing benefits, or getting creative with staffing levels, lay it out in detail.
Tell them how you came to the decision and why you think it’s important. Doing so will instill confidence in your team that you are looking out for the best interests of everyone.