Running a business in the modern age requires a website. It doesn’t have to be the pinnacle of web design to serve its purpose, instead it just needs to clearly convey the information that the public finds most important.
Your potential and returning customers want to know when you’re open, what you have to offer, and a little bit about the history of your business. Whether you’re finally creating your first business website or want to revamp what you already have, this serves as a guide to the top things you must include on your website and why each one is so crucial. Let’s dig into these essential features.
1. Company Logo and Description
Make sure your customers know they have clicked over to the correct website by placing your logo somewhere prominent on your homepage. Whenever possible, brand your website to feel just like your business. Is your logo a mint green and do you locations have exposed brick and antique wooden furniture? Try to give your website the same vibe to keep your branding consistent. Next, you’ll want to include a brief, but comprehensive company description. This goes beyond your typical tagline and explains how long you’ve been in business, what makes your business unique, and what customers can expect from you. Entice customers to come into one of your locations with compelling facts.
Customers want to know where your business is located. This is especially important if you have multiple locations. Consider having a map and pinpointing exactly where each of your locations is, on top of the street address, to give a broader sense of where customers can find you. Some businesses find it helpful to include basic directions by car and public transportation. This is key if your business is not on street level or otherwise tricky to find. Letting customers know what exit or stop to take and any other landmarks they need to be aware of will make it easier for them to stop by.
3. Hours of Operation
Now that customers know where you are, they need to know when you’ll be there. Clearly post your hours of operation on your website and note any upcoming holidays or special events that will impact those typical hours.
4. Contact Information
How can customers get in contact to ask questions or make a reservation? List your phone number and email address, as long as you check for messages often. Customers don’t want their questions going into a black hole, so, if needed, set expectations from the beginning. You might note that your team responds to emails within 24 hours or that wait time to speak with a member of the staff during peak dinner hours requires holding for a few minutes.
5. Product Offerings
What do you have to offer customers? Whether that’s posting your menu or a few snapshots of new apparel you just got in, give them something to get excited about. If your menu or stock changes often, either feature your bestsellers that you’ll always have in stock or update this section often to reflect new offerings.
6. Social Media Handles
If your business is active on social media, encourage your website visitors to connect with you on your verified accounts. There they will find more information on what you have to offer and can see what your existing customers think of your products. Even if they just click through to your social media accounts, you can and should turn those new social media followers into customers.
7. An FAQ Page
If there are a handful of questions that potential customers ask over and over, it might be time for a frequently asked questions page. This will save you time and distill all of this information for new customers to read into.
8. A Positive User Experience
All of these key items to include on your business website need to come together in a clean and friendly way. If a potential customer comes to your website to find out your phone number to make an appointment, a cluttered design that confuses them will encourage them to go to a competitor instead. Instead, greet them with a layout that makes sense. Make sure to test any major website changes you make by asking a number of customers what they think and how easy it is to navigate.
Have we left out any aspects of a great business website? Feel free to comment and add your favorite to the list!
Once you’ve got a solid website up that includes all the essential components, get your scheduling and time tracking in order with Homebase. Get started for free.