1. Create a Google Business Profile
Building a free Google Business Profile is the best way to connect with customers through Google Search and Maps. According to a recent Brandify survey, 77% of consumers said they use Google Maps to search for nearby businesses, and 84% of consumers said they searched for a restaurant online in the last 30 days.
Once you’ve got your Google Business Profile up and running, make sure to keep things up to date. Anything imperative information that is changed in the real world—including phone number, address, and operating hours—should also be changed on your profile. Use the merchant description field to highlight changes you feel your customers need to know.
If an update is particularly important, you can build a Google Post to ensure consumers see the information in the Knowledge Panel, which is the information box that appears on Google when you search for something. In a post, you can include add more details with a photo, title, description, and a call to action.
2. Host Online Events
Going virtual with events is a great way to raise awareness and engage with people that would not otherwise be able to come into your brick-and-mortar location. You can also go virtual with any events that you would otherwise have to cancel or postpone. Consider hosting a webinar or organizing a live session on Facebook or Instagram.
Do you run an exercise studio? Host an online class. Are you a restaurant owner? Consider launching a cooking, taste-tasting, or even eating contest series. This is a chance for you to get creative with not only your strategy for growing an online following, but also engaging your existing customer base in an innovative way.