With the internet such an intricate part of daily life, it’s more important than ever to manage and maintain your company’s online identity in a positive manner. There are five specific steps you should take to manage online identity.
1. Google Your Business
The first thing you need to do is look your business up online. In some ways, Google is an instant review and the first impression many people will have of your business. Make sure to check past the first few pages for negative or inaccurate information. It’s also a good idea to use different combinations of words when looking up your business. Google your company name along with the names of products and services that are associated with your type of business.
2. Be Consistent
Make sure the services or products your company sells are being promoted and described in the same way on every platform you’re on. Everything from the hours you’re open to your latest sales promotions need to be the same to avoid confusion. If your online information is inconsistent, people may view you as dishonest, or at the very least find your information confusing.
3. Clean Up Social Media
Those frat party or spring break photos may have seemed appropriate to post at the time, but they can damage not only your personal but your business reputation. Businesscollective recommends manually going through all your social media sites and removing any harmful content. If you’re in doubt about any posting or picture, it’s better to err on the side of caution and remove it. You may also need to ask friends and coworkers to remove unsavory items from their social media sites as well.
4. Create a Website
Putting together a website or blog that promotes the business image you want to project is essential. Whether it’s a general blog or a website related to your business or professional status, it’s important to have a polished site in order to promote positive and accurate information about your business. Monster states that it’s crucial to monitor online reviews. It’s also a good idea to encourage satisfied customers to leave positive reviews.
5. Enlist a Professional Service
Sometimes it’s necessary to use a professional service to improve your reputation and expand your online presence. Business News Daily has compiled a list of online management services to help you manage your online identity. The quality of services were based on cost, transparency, customer service and the types of services offered.
Information on the internet can change in a nano-second, making it crucial to remain vigilant. You’ll need to regularly check Google and continually update your online identity.