March 2026 REPORT
Small Businesses Hire Boldly While Activity Recovery Stays Measured
Key findings:
- Employees working (+0.8%) and hours worked (+0.9%) rose in March, but gains trailed typical spring rebounds — pointing to a muted recovery.
- Business activity declined in four of five regions, with only the Northeast (+1.5%) expanding; Entertainment and Hospitality led gains while Retail and Beauty lagged.
- Hiring strengthened m/m and hit its best y/y level in 16 months; turnover eased but remains slow to fully normalize.

September 2025 REPORT
Main Street Holds Steady as Seasonal Contraction Continues
Key findings:
- Employee participation fell -3.6% and hours worked -4.7%, reflecting the typical late-summer pullback.
- Entertainment (-21.4%) and Hospitality (-10.7%) drove industry losses; Medical/Veterinary ticked up slightly.
- Wages rose across all sectors, now nearly 40% higher than early 2022.
- Hiring eased after August’s surge, while turnover stayed elevated compared to 2024 levels.

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December 2025
Main Street labor conditions weakened further in December as year-end softness deepened. Employees Working fell 0.9% and Hours Worked declined 0.6%, extending November’s sharp pullback. Discretionary industries, led by Hospitality, saw the largest contractions, while Caregiving remained resilient and Retail held steady. Wage growth continued even as hiring and turnover slowed into year-end.

November 2025 Report
Main Street activity cooled further as seasonal slowdown intensified. Workforce participation fell 2.7% and hours worked dropped 3.1%, marking the steepest declines in three years. Entertainment and Hospitality saw the sharpest pullbacks, while most other sectors softened. Wage growth persisted but at a slower pace, with Health Care and Professional Services the few exceptions. Hiring remained weak after earlier over-staffing, and turnover edged up slightly but stayed well below summer peaks.

October 2025
Main Street businesses continued to cool in October as seasonal trends persisted. Workforce participation slipped 2.9% and hours worked fell 2.6%, reflecting a typical post-summer slowdown. The Southeast was the only region to hold steady, while Entertainment saw the sharpest industry contraction and Hospitality remained resilient. Despite slower activity, wages climbed 42% above early 2022 levels, and labor turnover stayed elevated even as hiring eased.

September 2025 Report
Employee activity slipped in September as Main Street businesses navigated a deeper seasonal slowdown. The Northeast and Midwest led regional declines, while Entertainment and Hospitality saw sharp seasonal pullbacks. Despite softer hiring and elevated turnover, wages rose across all sectors, pushing costs nearly 40% above pre-2022 levels.

July 2025 Report
Employee activity declined in July amid typical mid-summer slowdown, though losses were milder than in 2024. Entertainment and hospitality led industry gains, while personal services and retail continued to lag. Wage growth persisted despite sharp hiring cuts, as businesses prioritized retention.














